Danone-AQUA is facing high competition from rising mineral water companies on search results for generic keywords, Danone-AQUA urgently need to increase brand association through relevant keywords.
SOLUTIONS
Publish articles at high volume to support must-win keywords, and rebuild backlink for all client assets to increase ranking
RESULTS
Doubled the KPI numbers for organic traffic, with 12 out of 15 keywords appearing on 1st page, overtaking competitor’s previously owned keywords