Hanamasa as the leading Japanese all-you-can-eat chain restaurant in Indonesia is finding urgency to build their digital presence to communicate their brand message, specifically about the freshness of their food product.
- Setup social media accounts (Facebook, Instagram, YouTube).
- Create social media campaign #AwaliKesegaranmoo
- Content creation for social media
- Optimization of paid ads to boost awareness
- Sales increase of more than 20% after 2 months.
- 100,000+ Facebook Fans in 5 months (17% of KPI)
- 600,000 video views on YouTube in 3 months (127% of KPI)