Nutricia Professional aims to enhance its digital engagement with healthcare professionals (HCPs) as it leads to product recommendations. The current average bounce rate is 77.3% with an average session duration of 45 seconds, and there is a need to improve these metrics.
- Develop website optimization to improve performance and google ranked
- Develop new features and maintain stability website performance
- Develop visual interactive development to get more engage user
- Support on new page development such as: branding page, and also some of campaign page.
- Overall website performance which focused on website code structure, server performance & security has been significantly optimized and maintained since December 2021.
- Overall SEO Organic performance which focused on SEO Tech and On Page has been improving as well since December 2021 thus increasing the website rank and search exposure on Google.
- Reduce all the site speed overview with 50% faster
(Load time, redirection time, server response time, and page download speed)
- Optimizing Bounce Rate 55%
(from 69,77% - 45,44%)
- Increasing 280% Avg Session duration
(from 01:11 - 04:39)
- Web Performance Mobile & Desktop B Grade
- GTMetrix Performance 68 Mobile, 85 Desktop