The Time Place and INTime is looking to utilize social media to create traffic to increase awareness and increase traffic to their offline stores. With no current assets, there is a necessity to build their digital presence from ground up and utilize promoted content to reach the correct audience.
- Highly curated content creation involving studio photoshoots and print-ad standard digital imaging
- The use of Facebook Store Visit Ads to drive customers to stores based on current geo-location
- Educate customers on various timepiece features via interactive Instagram stories content & unboxing videos
- Accurate media buy targeting to reach desired audience segmented through demographics, interest and lookalike audiences
- 32% increase in average social media engagement rate
- Impactful feedback from offline store customers service reps, indicating significant audience asking about watches seen in social media.