Greenpeace is aiming to build sense of urgency since Islamic values require Muslim stewardness to maintain balance and harmony between the environment and humans, as well as the crisis that we are facing during the times of climate emergency.
- Plan out for awareness campaign follow up with consideration to participate the campaign.
- Omnichannel approach based on target audience main behavior.
- Double the targeted reach with 16x the expected engagement
- Generate 3x clicks and overachieved 150% number of leads towards digital participation of campaign