Entering 10.10 and 11.11 online shopping spree, Under Armour is launching a campaign to attract Indonesian customers and drive sales on their online platforms within a relatively short period of time.
SOLUTIONS
Activate cross-platform paid channels, specifically Banner ads, search ads and promoted content on social media to direct traffic to the e-commerce site
RESULTS
Above industry benchmark CTR for display and search ads. Completed the campaign with SGD 0.16 CPC, which is lower than our KPI which were SGD 0.24