Hot Wheels Racepoin

Website Development

HotWheels is the all time enthusiast collectibles aims to increase and track those loyal customers and encourage to complete the annual collections by collaborating with Indomaret, creates a loyalty platform as the gateway for its die hard customers to race in pursuing limited HotWheels releases as a reward.

SOLUTIONS

Redesign UI/UX for HotWheels Race Poin website. 

Activate features to redeem barcodes from offline purchases at Indomaret, and the utility to claim limited edition prices

RESULTS

Point redemption increased 250% YoY and doubled the HotWheels purchases on Indomaret outlet

LET’S BEGIN ON YOUR PROJECT

START THE COLLAB