GSMA
UI/UX
The GSM Association is a lobby organisation that represents the interests of mobile network operators worldwide. More than 750 mobile operators are full GSMA members and a further 400 companies in the broader mobile ecosystem are associate members. GSMA want to to create awareness for its product Mobile Connect’s capabilities and generate leads from India and Spain.
SOLUTIONS
1. Propose and develop responsive landing pages to accommodate and direct traffic for leads generation campaigns to specific product for higher conversion rate by creating gamification as QUIZ.
RESULTS
1. Higher ER and CVR throughout the campaign and easy to navigate for users about the campaign.
2. 20% CVR compared to homepage for (India & Spain market)
