Maybe it is risky to write a critical article about our industry, but I believe that pretending digital agencies in 2017 are doing a fantastic job is a bigger risk. It also wouldn’t fit our company culture at Ydigital Asia to ignore the elephant in the room. Read More
Strategy Insights | Jul 2017
9 questions to ask before starting a digital transformation
Digital Transformation has become the hottest chapter in the management playbook. Maybe rightfully so because digital is the driver for improving operational efficiencies and engaging in new ways with customers and 7 out of 10 companies in APAC hasn’t started the journey yet, according to Ogilvy Red. Read More
Marketing Insights | Nov 2017
An Introduction to Content Marketing
Content Marketing has been a buzzword since businesses took to the social media platforms of the world. But what is the hype actually about?
How can content marketing add value to a business and attract consumers?
-And is there actually such a thing as return on investment from of all of this producing and publishing of content?
Opinion | Sep 2017
Chatbots - hot air or the next big thing?
“A 10 billion dollar industry the next 10 year”. “The next big deal”. Every conference Ydigital has attended the past 6 months in across Jakarta, Singapore, Kuala Lumpur and Hong Kong have had chatbots on the agenda. Rapid Advancement in AI and the proliferation of messaging apps fuels the development of chatbots and the benefits of efficiency and customizations are clear. Despite all the hype, only few brands have successfully managed to introduce bots. Below we give our view on why they will w Read More
Company News | Jul 2017
Employee happiness results
With the ambition set to make Ydigital Asia a leading consulting and digital marketing company, we collect actionable feedback from our team in various ways to see how we can improve. One way is our bi-annual Employee Happiness survey, which tells us directly how engaged our team is. Read More