EUROPEAN SOCCER GIANTS BATTLE FOR DIGITAL DOMINANCE IN ASIA
The time when the soccer ‘fan experience’ exclusively meant going to stadiums to watch games has long passed. Nothing beats the thrill and exhilaration of watching a derby match in a stadium, but for the big European clubs, online audiences are now equally – if not more – important for growth. Read More
Marketing Insights | Mar 2019
What is Location Based Marketing - And Why It Matters In 2019
Location-based marketing is a tactic to reach consumers based on their real-time location. More than 2.7 billion smartphone users globally provides marketers with unique opportunities of forming closer relationship with consumers and to increase sales. Read More
Marketing Insights | Jan 2018
The Year of the Digital Consumer: Marketing Trends to Watch in Southeast Asia for 2018
The Y-gang of social savvy’s, tech-addicts and digital natives has been watching closely what’s hot and what’s not in 2017 and made their best predictions for the year to come. Read More
Strategy Insights | Nov 2017
9 questions to ask before starting a digital transformation
Digital Transformation has become the hottest chapter in the management playbook. Maybe rightfully so because digital is the driver for improving operational efficiencies and engaging in new ways with customers and 7 out of 10 companies in APAC hasn’t started the journey yet.
Marketing Insights | Nov 2017
An Introduction to Content Marketing
Content Marketing has been a buzzword since businesses took to the social media platforms of the world. But what is the hype actually about?
How can content marketing add value to a business and attract consumers?
-And is there actually such a thing as return on investment from of all of this producing and publishing of content?