boye hartman
/ Operating Board Member

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Boye Hartmann

Operating Board Member

Boye is an online and mobile marketing expert with a big entrepreneurial heart. He has succesfully started companies around the world and also held executive positions in global companies within business development, branding and marketing. Boye frequently speaks at conferences and events and is also an advisor at Founders Institute and Copenhagen Business School.

peter haarmark
/ ceo

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peter haarmark


With experience from Europe, USA and Asia, Peter leads our talented multinational team. Before moving to Asia, Peter co-founded Idomove, a fitness wearables and gamification company that quickly gained users in more than 100 countries. Inspired by the digital opportunity in Asia, Peter moved to Indonesia where he co-founded Ydigital Asia as COO. In 2016, he established our Malaysia presence and today he serves as our CEO focusing on growing our team, leadership and services.

fredrik johansson
/ director, consulting

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fredrik johansson

Director, Consulting

Before joining Ydigital, Fredrik worked for Deloitte and Capgemini as a management consultant where he worked with some of the largest companies with change management and digital transformation. Fredrik leads our consulting team and his structured mindset help clients establish simplicity where there used to be chaos.

yudha adi marsongko
/ coo

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yudha adi marsongko


Yudha is a living example that a positive mindset and hard work can take you anywhere. Yudha joined Ydigital when we were just 6 months old as an Account Manager. With his background in performance marketing, he quickly switched team and less than 6 months after joining us, he became Head of Performance Marketing. Just a year later he took over as COO and today he keeps all projects on track and work with the team and clients to make sure performance KPI's are met.

michaela soyza
/ country manager malaysia

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michaela soyza

Country Manager Malaysia

With 7 years of agency experience in strategic planning from network agencies, Micaela joined Ydigital to lead and grow our Malaysia business. Micaela's client experience spans companies like Airasia, Maybank, OCBC and MINI where her work won multiple awards. She is a trusted partner to our clients who never takes the easy way out.

Growing Rockstars

Nothing is someone else's problem at Ydigital and nobody is above the team. We learn, celebrate and move together. We believe the key to great results is a culture where we inspire eachother to grow every day and where we are proud to be different.

Boo Mediocrity

We shun the average and culture of “good enough” and “so-so”ness for a little something we like to call excellence. When recruiting our Ymates and those to the digital cause, we look for those with a professional mindset and who aspire to greatness through learning.

What's the Ydigital family like?

We are more than just hard workers; we play together, make fools of ourselves, and we love every bit of it. Our culture embodies a series of values that promote respect and love, and if you have something fun in mind - we’re up for it!

Wednesday Learning

Learning never stops. Every other Wednesday we take turn to share insights and tips with each other.

Specialist Trainings

We put a lot of effort into making sure our team is certified. All Y-mates attend tranings with Google, Facebook and other key partners.

Leadership Training

We are passionate about building leaders. Current and aspiring leaders are offered specialized training to help them grow others.

Monthly Celebrations

Every last Friday of the month we get together to highlight our challenges and celebrate our wins


Futsal, TRX, basketball, gym or dance! A fit body makes for a fit soul and we often stay active together after work

Annual Outing

Once a year we pack our bags and leave the big city behind.

Here are some snapshots from everyday life at Ydigital Asia

We'd love to hear from you

Share your vision, dreams and challenges - we may be the right partner for you.

got y-factor?

We are looking for talented and motivated people who can help us create amazing work and make dreams come true.