Inbound marketing is a set of tools, technologies, and processes that work together to drive traffic to your website, capture leads, and work to convert those leads into customers. It's all of your consumer facing activities that are not pay per click. Some of the key elements of a great inbound marketing strategy is SEO, content marketing, social media and conversion rate optimization. Look at inbound as marketing with a magnet where relevant user are pulled to you through great content.
Outbound marketing, also referred to as Pay Per Click or media bying, is a powerful way to boost instant results. Most marketers put all their eggs in Google Adwords and Social Media. We don't limit ourselves to two channels - it all depends on your business goals and budgets. At Ydigital Asia we believe in full transparancy when it comes to spending your digital media budgets. Our reporting show you exactly which channels we use, how much we spend and what results it generates.
Content & design
At the heart of every good inbound and outbound strategy is great design and content. People are still attracted to good stories that are packaged the right way. We do everything from banner design to content writing, infographics, video, e-books, how-to-papers, blog posts and editorials drive leads through your funnel.
Programmatic media buying
The simplest way to explaing programmatic is that "it is the use of technology to automate and optimize the ad buying process in real-time". The benefit is delivering individual messages that sync with user interest, at scale. Ydigital works across different platforms, Google Double Click being one of them.
In 2015 the amount of Google Searches on mobile surpassed desktop traffic, and South East Asia is a mobile first region. Many agencies have not adapted to the rise of mobile, but at Ydigital, mobile is a key component to success.
Analytics & Insights
Whether you are running small test budgets or spending big, data should be the driver of your campaigns. Ydigital works with leading analytics platforms to bring value added insights to our customers and our reporting delivers results (what), insights (why), and actionable recommendations (what's next).
Our team is experienced in e-commerce marketing and we love the challenge of moving leads from top funnel to bottom funnel in Southeast Asia's competitive e-commerce landscape.