Soul searching for brands - The need for a Chief Brand Officer
We believe the brand is becoming the soul of a company and, as a result, is becoming the driving force behind – and filter of – everything a company does. It is synchronizing all departments; almost creating a tribe. Read More
Opinion | Sep 2017
Chatbots - hot air or the next big thing?
“A 10 billion dollar industry the next 10 year”. “The next big deal”. Every conference Ydigital has attended the past 6 months in across Jakarta, Singapore, Kuala Lumpur and Hong Kong have had chatbots on the agenda. Rapid Advancement in AI and the proliferation of messaging apps fuels the development of chatbots and the benefits of efficiency and customizations are clear. Despite all the hype, only few brands have successfully managed to introduce bots. Below we give our view on why they will w Read More
Opinion | Jul 2017
3 things digital agencies must improve to survive
Maybe it is risky to write a critical article about our industry, but I believe that pretending digital agencies in 2017 are doing a fantastic job is a bigger risk. It also wouldn’t fit our company culture at Ydigital Asia to ignore the elephant in the room. Read More
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