Three social signals that increase organic SEO rankings

Social Media might not drive a ton of direct sales for you, but you should still leverage it. Why? Facebook, Twitter and other social platforms have a huge impact on your organic rankings and on how people find and interact with your website.

A few years back, social media’s role in digital marketing was blur. Sure, brands could get likes and engagement, but with limited reporting options and the value of a “like” hard to tell, many marketers were skeptical. With the rise of better advertising and reporting options, social listening tools and advanced page features, social media has proven its role in digital advertising and, today, its influence reaches way beyond likes, shares and comments.

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Due to social media’s enormous reach and popularity it has gone from a stand-alone gimmick to a major factor when search engines decide the relevance of your website. This mechanism is known as social signals and gives social media a key role in driving organic traffic and sales. So, let’s have a look at how you can use social signals to improve your website rankings.

  1. Increase inbound links and citations to improve online visibility.

If you’re able to be found, you’re able to be linked to. Links remain the most valuable ranking factor and social links have an inherent authority, particularly if they come from trusted social media platforms. They can be leveraged to drive traffic and improve your online visibility so keep producing good content and have a plan for getting inbound links.

  1. Increase positive reviews form happy customers.

Many brands use social media as a customer service channel. Easy access for customers to a company connects customers more to brands, which increases loyalty and builds trust. Social signals let Google know your site is being talked about, and if you have a real human managing your social channels, you can keep engagement and hence visibility to Google high. Don’t be afraid to engage with user online, but depending on your company size and guidelines, you may want to have a clear strategy and a team dedicated to handling your social presence or it can backfire.

  1. Create socially targeted, share worthy content to increase conversion rates.

Website traffic from trusted social channels reinforce your site’s perceived value and authority. Websites with that are easy to share and access get recommended more and have higher conversion rates. So concentrate on creating socially targeted, share-worthy content to help drive traffic to your site. Also, highly engaged social media users will drive even more links to your social assets, increasing the loop of SEO effort/benefit even further.

Are you aware how your social media and website is perceived by Google and what impact is has? Do you have a future strategy for your SEO and social strategy? We are happy to discuss over a cup of coffee.