“It costs five times more to acquire a new customer than to retain an existing one”. Of course, all businesses need to keep a certain focus on customer acquisition if they want to keep growing. But there is a stage in the business development where customer retention becomes at least as important – if not more – than acquisition.
The social networks landscape is becoming richer and more diverse. This means more opportunities for businesses to engage with their audiences but also more complexity in deciding where to invest resources! Should you be on Facebook, Twitter, Instagram, YouTube, Snapchat?
Hashtags have become extremely popular in tech culture. There are these “#” signs used online to mark keywords. Even if many people today know what hashtags are, only some of them know how to use it effectively.
It is undeniable that new technologies have opened up a whole new world for marketing communications. Brands are now enabled to know consumers better and also to get closer to them in their messages.
A step by step approach to set up your Facebook Ads.
It might sometimes be challenging for marketers and business owners to choose the right agency to work with (read: cost-saving agencies).