Hey, website owners! Are you ready for “Mobilegeddon”?

Google recently announced that, starting April 21st, mobile friendliness will be a factor when ranking websites. This will affect searches in all languages worldwide and will have a significant impact on search results.

So, why is Google doing this? The answer is simple. User behavior has changed, and Google wants provide users with the best possible experience. More searches are now made using mobile than desktop computers. In fact, more than 57% of all searches are made from a mobile – and that number is going one way only: UP!

Your website is an extension of what your company does, so you want to be found on Google. It is also where your audience connects with you. If they can’t find you, they won’t connect and you might lose valuable business – this is what the media call “Mobilegeddon”. Yep! Armageddon for your website.

What does this mean for you, website owner? First of all, don’t freak out. Take a deep breath. Maybe your site is ready for the algorithm changes. If it’s not, you should act now. To find out if you site is ready, you can analyze your webpage using Google Mobile-Friendly test.

Still not sure how Mobilegeddon will affect your site? YDigital Asia is happy to invite you for a cup of coffee to talk about the changes and help you prepare. Just reach out to us on hello@ydigital.asia or write to us on our Facebook Page.