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Category: Advertising

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Let us tell you a POEM: Paid, Owned, and Earned Media

Have you ever heard a marketer talking about POEM? Well – if not – surprise your colleagues with this lovely acronym that stands for Paid, Owned, and Earned Media. But before you speak verse and prose let’s make the definition of these three terms crystal-clear.

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SEO & Social

Three Social Signals That Increase Organic SEO Rankings

Social Media might not drive a ton of direct sales for you, but you should still leverage it. Why? Facebook, Twitter, and other social platforms have a huge impact on your organic rankings and on how people find and interact with your website.

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