5 things you should do to become Google’s best friend

Search Engine Optimization is the art of ranking high on search engine result pages (SERP’s) and thereby attract visitors to your website – without advertising. As part of a digital marketing strategy, you should consider how Google looks at your website and learn the tips and tricks to please its ranking algorithm.

Here are 5 things you can do to become Google’s best friend and make it to the first page.

1. Get a domain name that matches your business

Google Algorithm looks at your domain name. It is better to use a domain name that is descriptive of your business. For example, avoid names such as ghfm49p.net – Google will have no clue what this is about!

2. Rely on Google Webmaster Tools

Google Webmaster Tools (GWT) give you information about your website and the way Google looks at your pages. It will consistently help you in your SEO efforts.

3. Produce a sitemap just for Google

Your content management service – WordPress or any other CMS – should provide you with an option to produce a sitemap just for Google and submit it through GWT. Just as if Google were a real estate promoter receiving your building architectural plan – of course Google loves it!

4. Be mobile-friendly

As traffic from mobile devices is increasingly growing, it is essential to have a mobile-friendly website with responsive designs. Google punishes those who are not mobile friendly, so ensure your website can be accessed from – and look nice on mobile devices. You can assess your mobile-friendliness through this Google tool.

5. Create useful and relevant content

Last but not least: content quality is the most important ranking signal for Google. Create, curate, and publish content which is relevant and useful for your visitors. This involves knowing your audiences: What topics are they interested in? Which terms do they use to search for these topics? This is where keywords will be essential, but don’t forget that the content format (video, ebook, article, etc.) plays a crucial role too in determining whether users like your content or not.

SEO is a constantly evolving discipline and Google carefully keeps its key algorithm secret. But you can learn how to please Google and demonstrate the added value of your website – this is ultimately what Google will reward you for!