4 best practices for using hashtags

Hashtags have become extremely popular in tech culture.

They are these # signs used online to mark keywords. Even if many people today know what hashtags are, only few of them know how to use it effectively.

Hashtags are predominant in popular social networks such as Twitter, Facebook, Google+, Instagram, and Pinterest. It allows users to categorize content on social media: making your content visible for users searching for your hashtags and allowing you to find relevant content from other users.

If you want to be successful on social media, it is paramount to master the use of hashtags. Here are 4 best practices that will help you succeed.

1. Don’t spam with hashtags

- Don’t over-tag a single publication. It is generally recommended to use hashtags no more than the actual words in the post. Never use more than 5 hashtags per post (Twitter even recommends using maximum two hashtags per tweet).

- By using too many hashtags, you will devalue the strength of each hashtag, cheapen your online brand reputation, and ultimately lose followers. Focus on being relevant and specific.

2. Develop your brand under a single hashtag

- Select one hashtag to represent your brand or your campaign, and reinforce consumer awareness around this hashtag.

- Your brand or campaign hashtag should be relevant to both your brand and your business area.

3. 360° use of Hashtags

- Place your hashtags in both your online and offline communications. For example, you can put your hashtag on flyers or billboards to build awareness and drive online traffic to your content.

4. Be obvious

- If you create a hashtag for your brand or your campaign, ensure it is short, crystal clear, and easy to remember. Avoid too long or complicated hashtags.

- Don’t try to be too original or disruptive as it would be counterproductive in organic search. In the end the goal is to be found!

Using hashtags will allow you to gain visibility towards a larger audience on social media. Ensure you share only the best content to make a good and engaging impression.